Fashion film

Fashion and beauty videos are films focused on clothing items or beauty products filmed by a videographer. These films include how to videos, product demonstrations, trend films and campaign videos.

Much focus in fashion and beauty videos is on the models in the videos. As a result, soft lighting is a key consideration. We have experience working with huge soft light sources that have a soft radiant light. This light wraps around the models faces and creates a soft look, much like that in a Hollywood film.

Comparing fashion film to corporate videography, we are often able to approach these films with much more creativity. From more unique lens choices to lighting with more contrast, we often have more creative freedom. As a result, these films are often visually our most interesting creations.

Understanding how to make products look great is also key to creating superb fashion and beauty videos. Only a top videographer will be able to elevate a product using lighting and camera movements. After all, much of the focus of a video will be the product so it is of the upmost importance that the product looks appealing.

When its comes to the editing process of the film, once again we can be creative. Less of a linear narrative approach is needed and more dynamic and imperfect cuts and transitions can work well. For any videographer based in London or further afield, this is a hugely enjoyable process. It is also one that can produce amazing results.

Working with an experienced videographer and filmmaker is key to producing a great fashion & beauty film. There is a huge difference between an event videographer for example and fashion & beauty videographer. Only a veteran videographer with 10+ years of experience will truly understand lighting, camera movement and narrative aspects in a way that will elevate your product. Choosing the right videographer for your project is a very important step to producing the video you want. Take your time and find a videographer who really cares about your project and who has the relevant experience in the field.

I’ve been working as a videographer and filmmaker in London for over 15 years. In this time I have worked with huge brands and on large campaign films. This experience has positioned me as one of the top videographers in London capable of filming vide productions of all scales.

Working with an experienced fashion videographer is a large investment. Any experienced videographer based in London, who can really make a great video for you will charge the going rate. Typically including a standard camera kit package, an experienced videographer in London will cost between £500+VAT and £1500+VAT. This rate will vary depending on kit. To shoot a good fashion campaign you will need a great camera with slow motion capabilities in 4k and great dynamic range. Cameras such as the Canon C300MKII, Canon C70, Arri Alexa Mini and Red cameras are standard in this arena.

Expect to spend additional money on lighting hire to get truly soft and radiant lighting. Lights such as the Briese light create beautiful looking imagery. Older tungsten lights also work well when diffused adequately using grid cloth and setup in as a book light. An experienced videographer will consider all these aspects and they’re a good indication that you’re dealing a really expert videographer.