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Understanding Aspect Ratios for Social Video: A London Videographer’s Guide
Paul Bates Paul Bates

Understanding Aspect Ratios for Social Video: A London Videographer’s Guide

🎬 Not all videos are made the same — especially when it comes to size!
Whether you’re a videographer based in London creating content for TikTok, YouTube, or Instagram, choosing the right aspect ratio can make or break your visuals. In this post, I break down the most common video ratios — 16:9, 1:1, 4:5, and 9:16 — and explain how to make each one work for your brand.

💡 A must-read for creators, videographers, filmmakers, brands, and marketers who want their videos to look sharp across every platform.

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Videographer tips - building a basic sound kit
Paul Bates Paul Bates

Videographer tips - building a basic sound kit

Clear audio is everything. Start with a shotgun and lav mic, add a recorder, headphones, and accessories—your video instantly feels professional. Every professional videographer in London takes sound seriously and this post explores building a basic sound kit for videographers starting out.

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Videographer tips - understanding frame rates
Paul Bates Paul Bates

Videographer tips - understanding frame rates

Frame rates choice is essential for any experienced videographer working in London or anywhere else for that matter. Choosing the correct frame rate can feel overwhelming when you dont understand the principals. this article will arm you with the essential knowledge to ensure you choose the right frame for your videography project.

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Videographer tips - What is shutter speed?
Paul Bates Paul Bates

Videographer tips - What is shutter speed?

Understanding shutter speed is key to creating great looking work as a videographer. Working in London as a videographer over the past 15 years, my understanding of shutter speed has enabled me to create imagery that really stands out in a unique way. So what is shutter speed and how can you use it to create different looks?

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What is the best drone for filming?
Paul Bates Paul Bates

What is the best drone for filming?

Drone filming can feel overwhelming for a videographer if they’ve never flown or experienced a drone before. Which drone is the best to use and where do I start? Fear not, this article discusses my top drone for videographers looking to take to the skies in London for their video productions.

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Tips for filming with a phone
Paul Bates Paul Bates

Tips for filming with a phone

Professional videographers are the experts when it comes to beautiful looking videos and films. However, we all know there are times when hiring a videographer just isn’t possible and we have to turn to self filing with a phone. This article offers fantastic tips to get your phone videos looking professional.

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How much do videographers charge in London?
Paul Bates Paul Bates

How much do videographers charge in London?

Finding the right videographer in London isn’t an easy task but how much should you be looking to pay when you do find the right one. Lets take a deep dive on the recommended videographer rates in London for 2025.

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How to create amazing lighting in your videography
Paul Bates Paul Bates

How to create amazing lighting in your videography

Why do visuals that a videographer films look better than the ones you film on your phone? Is it the camera, is it the location Or is it the lighting? Lighting plays a huge role in elevating the look of visuals and a great videographer will know how to achieve this. In this blog post we look at how to achieve amazing light in your videography work.

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Tips for successful event videography
Paul Bates Paul Bates

Tips for successful event videography

Events are happening every day in London and capturing them on film is a must in 2025. It’s a great way of promoting the event to build some excitement. So what is the best way to make sure the videography is top notch? This article offers some advice and tips to achieve successful event videography.

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Top videography tips for filming outside
Paul Bates Paul Bates

Top videography tips for filming outside

One of the biggest challenges for a videographer working in London or the UK is our weather. Sun, rain, snow and sleet all in the same day. Unpredictable weather patterns can make filming outside difficult for videographers. In this article we look some top tips to make the most of filming in the rest outdoors.

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How to record great audio as a videographer
Paul Bates Paul Bates

How to record great audio as a videographer

Sound is often the most underestimated part of working as a videographer. So how can videographers and filmmakers improve on what is arguably the most overlooked aspect of their craft.

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2025 - The year ahead for videographers
Paul Bates Paul Bates

2025 - The year ahead for videographers

What’s in store for this year for the average videographer working in London and the UK. In this article we’ll look at the kind of year videographers and filmmakers might expect in 2025. Will it be a successful year for video productions?

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Business plans for videographers
Blog Paul Bates Blog Paul Bates

Business plans for videographers

Want to start a career as a videographer in London? You’ll certainly need a solid business plan in place to ensure you can reach your full potential and carve a career you’ll love. This article looks at where to start as a videographer and how to grow your business.

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The changing role of the videographer
Blog Paul Bates Blog Paul Bates

The changing role of the videographer

The role of the videographer has changed tremendously over the past decade. With such a colossal leap in camera technology and the way in which people use and digest video, videographers have had to adapt quickly. This article looks at how the role of the videographer has changed.

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The best lenses for a videographer
Blog Paul Bates Blog Paul Bates

The best lenses for a videographer

Lenses are a fantastic way for videographers to make their work stand out. However choosing the right one for you can be tricky. So what are the best lenses for videographers when it comes to budget and the look they can achieve.

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