How to make corporate video look high end

Many videographers I’ve come across in London have said how corporate video isn’t as creative as making a feature film or a music video.  My mind set couldn’t be further from this though.  Whatever kind of filming project I’m on, I put 100% into it and try and create a creative masterpiece.  For those of you who are looking for some techniques on how to make corporate video look high end, then look no further.

It’s not what you do, it’s how you do it

In a way, this is a mindset for life.  How much dedication and passion do you put into everything you do?  Diving into a project and putting everything into it has always given me the most enjoyable experience but also the best results.  Your clients will appreciate the passion you have for a project so understanding the content you’re filming is key.

Camera techniques and styles

There are some great cinematic techniques I like to use for the corporate films I create.  Varied locations is one of these techniques.  Having a set of video rushes that are varied and diverse will make a more engaging and dynamic video.  A lot of corporate videos are in offices but is there an outside spaces available to use? The contrast between internal and external works really well.  Whilst on the topic of contract, I love to contrast the lenses I use.  At one end I love super wide shots that look surreal in a way.  At the other end, the cinematic F1.2 85mm look gives that super amazing depth of field which couldn’t be further from the super wide shot.  I like to use this technique with frame rates to running material at 25fps and then also at 100fps.

How to make corporate video look high end

Going the extra mile to make your corporate videos stand out and look more cinema like will warrant some fantastic results.  After all, it’s not what you do, it’s how you do it and when that dedication is put into a project I always finds its more enjoyable.


By Paul Bates, on Jun 21st, 2023, 0 Comments