Happy New Year and welcome to 2025! So what can videographers and filmmakers expect in the year ahead?

How did 2024 fair for videographers?

After speaking with quite a few videographers and production companies I know 2024 was a mixed year. Personally, I had an incredibly busy year working as a videographer carrying out jobs in London and across the UK. I did notice a dip in December, which was actually temporarily welcome so I could take a break and redesign the website for my videography work. However, I know many did have a slower year to stat with but picking up at the start of summer. Businesses seemed to be more cautious post the economic crash under Liz Truss. However, they did seemingly want to invest in video productions to highlight work and products. I found smaller less expensive video productions aimed at videographers more than full crews were popular. Larger middle weight productions were less in demand but some did still go ahead. For videographers this could have actually been a benefit, picking up more smaller videographer jobs. The guys in my network of videographers and video production companies who suffered most seemed to be the larger production companies.

What could 2025 hold for videographers?

So here we are in 2025 and what could be on the cards for videographers and filmmakers? I’m somewhat optimistic that video productions will be operating mostly as usual. With the increase in employers national insurance costs, this could have an impact on budgets for some businesses. However, as I know, when there is a change for businesses, they usually communicate this via video to their audience. This may mean we’ll pickup some additional smaller videographer jobs off the back of it. Looking at pre-booked jobs, things are looking very good for January into the end of March. There have been no changes to the quarterly filming jobs I do for a large financial company. I also have a retainer booking for 10 days filming locked in and a week long documentary booked.

How a videographer can navigate a weaker economy?

How can a videographer mitigate a weaker economy? For those videographers lucky enough to be so busy that they are employing people for additional work, you are in a good position. You have the ability to scale back and cover more work yourself. For many years I used to pass on additional videographer jobs for double bookings or when I just didn’t have enough time. However for the past 8 years I’ve been employing additional crew to cover editing work I didn’t have time for and even sending additional crew out on filming jobs for double bookings. This now means I can scale back if needed and still have a decent amount video work coming in. If you haven’t done this yet and still have excess work, then now is the time to start doing this. You can retain the clients and give yourself a safety net. Another factor is the loyalty of your work. London is a major hub of work for a videographer and will be less prone to a slowly growing economy and financial pressures.

In summary I feel quietly confident that 2025 will be a great year for videographers and video productions.