Brand videography and creating brand films are a staple for a lot of videographers, especially those based in London where there is so much business. We take a look at some different approaches to creating a brand film and include some great tips and advice.
Why create a brand film
Branding is everything if you want to get your product or business out there. Think of a household name, such as Apple for example and now think how much of a role branding plays in people recognising their products. Brand films are a way of connecting with your audience and customers. Letting them know who you are, your ethos and what your products do. In the year 2022 it seems companies are finally thinking deeply about what their brand represents. This is rightfully so, with so much inequality and living in the depths of climate change, we need brands to step up. Consumers will know exactly who they’re spending their hard earned cash with. What better way to let the world know who. your brand is and that you do care, than a brand video.
How to create great brand videography
So you’ve decided you want to crate a film for your brand. Bit the question is how to do it. The first thing to do is to find an expert in brand videography and brand films. It’s easy to go for a cheaper options but like most things in life, you get what you pay for. Someone experienced will know how best to tell a story visually. They will understand how to capture beautiful, engaging looking video clips. They will also know how to create a dynamic and eye catching video that will get you more traction. This is where we come in. We’ve filmed loads of brand videos over the 15 years we have been doing videography and with great success. We know how to make video work for different platforms, like TikTok, Instagram and Youtube. At the end of the day the proof is in the pudding. Someone with a strong portfolio is proof they have a strong track record and these are the people you want to work with to create something special.
Below are a few frames from a recent brand film we filmed for a charity. You can check out out full video portfolio over on our portfolio page!